About us

Welcome to our World of Curly hair!

Hair Treats whispers glamorously into the trendsetting curly world inspired by the divas.
We, at Hair Treats, are dedicated to bringing the best products in the world of curly hair.
Thus, the name “Hair Treats!”

Who we are?

Rola Amer


Heba AlMagraby


Inspired by many beautiful women, Rola Amer, our founder says it all!
She really never sets out to be a curl Therapist.
Driven by love of curls, she stepped out of corporate life into the curly world where she found her real passion helping girls understand, love and accept their natural hair and learn how to deal with it.
Through hardship and perseverance, she learnt everything she could in the Curly hair world and went academic to follow her dream and make it come true.

We are proud that our founder is officially certified with:
• Rëzo Cut I Certificate by Nubia Swariz
• Curl by Curl master Class by Lorraine Messay
• Curl by Curl advanced class by Lorraine Messay

A genuine feminine Collaboration!

This is exactly where a motivated and enthusiastic entrepreneur, who is as well passionate about curly hair world, decided to support this idea to grow and become a corporate and professional business.

Heba AlMagraby, a business developer with retail background, who believes that women deserve only the best, luxurious and most authentic products in the industry of hair treats.

Driven by her beliefs to make things right, Heba held several positions including developing strategies for international brands in MENA region to achieve their goals and implement their concepts.

After years in Jordanian, Lebanese and Syrian markets, it’s about time to hit Egyptian one!

Our Mission

To be every curly head’s destination by supplying the best and most effective hair care products and services.

Our Vision

To strengthen and maintain our position as lead sales and distribution platform in Egypt and MENA region while building a curly hub for sharing experiences, products and all knowledge in the world of curls.

Our journey

Our success story began few years ago from a simple idea to a developed real growing business.
We started as a closed Curl community “group” on facebook bringing curly girl approved products from over the world to Egypt, sharing reviews, experiences and providing consultation to help girls through their journey from damaged to healthy hair.
While getting closer to these amazing women, we became more confident that we are on the right track.

Our passion started to grow bigger, so did our commitment to the world of curls.
From a couple of brands, our list got bigger bringing the best products for curly hair.
Years of expertise mixed with passion, motivational and academical skills, made Hair Treats’ products’ list very rich and diversified.
Hair Treats is now known as a leader distributor for the best brands and products in the region.
Working with pride to offer curly-haired women limitless choices of products, we are trusted and known by our curlmmunity as a perfect destination to every woman with curly hair.

Why us

In order to achieve our vision, we always strive to provide added value services and satisfy our clients' needs and we are highly committed to our values in doing our business.


We’ve been active in this industry for more than 3 years, dealing with hundreds of curly heads, different textures and different hair personalities which made us understand the market and its needs.
We are already an authorized distributor for many of the best brands out there, tested & worked with hundreds of products.


We are always keen to choose the best products in terms of quality, ingredients, texture, methods and tools.We are leaders in bringing the most recent and up to date products to the market.


We are proud with our journey of selection trials and success stories with our passionate empowered curl community and we share a very strong bond with each customer of ours.


We work with pride to deliver the best quality at the best time and price.


Hair Treats is not merely an online shop, we uplifted our services with certified Curl education which gave us a huge credibility while dealing with our customers and suppliers.
We, at Hair Treats, are committed also to the education of clients about our effective methods for curly hair.


No curly hair is the same!
Through our business, we have succeeded in bringing the highest, most effective and diversified brands of curly hair care products to complement our clients’ hair journey.